Main Article Content
The Yellow River culture has rich spiritual connotation and important value of The Times. It can provide advanced ideological and cultural guidance and rich practice carrier for innovation and entrepreneurship education. It is helpful for the formation of college students' sense of perspective, sense of worth, innovation and entrepreneurship spirit and thinking, as well as the development of entrepreneurship practice education. It is of great significance to enhance the understanding of the important value of the Yellow River culture, integrate the Yellow River culture into the innovation and entrepreneurship education system, and establish the Yellow River culture and industry integration development platform for the protection, inheritance and promotion of the Yellow River culture and solve the problems existing in the innovation and entrepreneurship education.