COUNTERMEASURES OF AGRICULTURAL ECOTOURISM DEVELOPMENT UNDER THE BACKGROUND OF RURAL REVITALIZATION

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Chen Chen, Yishu Liu

Abstract

With the steady improvement of the national economic level, the national living standards have further improved, and people's consumption in tourism has also increased. As a big agricultural country, China combines tourism with agriculture, and developing agro-ecological tourism will stimulate consumption to drive the rural economy. Following the rural revitalization strategy put forward by the 19th National Congress of the Communist Party, it shows that rural economic construction has always been the focus of national economic development. Therefore, it is of great practical significance to explore the countermeasures for the development of agro-ecological tourism under the background of rural revitalization. This paper analyses the existing problems of ecotourism development through investigation and discusses the development countermeasures of agro-ecological tourism under the background of rural revitalization, and proposes the optimization path of “four-in-one” agricultural ecotourism development. This paper analyses and discusses the existing problems and development strategies of agro-ecological tourism from four aspects: establishing agricultural eco-tourism awareness, improving agricultural eco-tourism management mechanism, increasing government support and creating agro-ecological tourism humanities system. In short, this study proposes specific path recommendations for agro-ecological tourism to promote rural revitalization, and also provides valuable suggestions for solving the existing problems of agro-ecological tourism.

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