ANALYSIS ON THE MARKETING OF CHINESE JADE CARVING ARTWORKS

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Zhang Jiawei
Yi Yonghua
Jin Zhuo

Abstract

In recent years, China's artwork market has developed rapidly, and the transaction scale of the artwork market is also expanding. In this environment, marketing in the artwork market has begun to gain attention. Jade is a fine handicraft. During the production process, craftsmen carefully design and carve according to the color and shape of various jade raw materials. Jade carvings include figures, utensils, birds and animals, flowers, pins, rings, seals, accessories, etc. The processed forms are very rich. Before the reform and opening up, jade carving art did not enter the stage of large-scale development. After the reform and opening up, the jade carving industry has grown rapidly and prospered, and jade carving art has spread all over the world. Chinese jade carvings enjoy a high reputation in the world and promote economic prosperity. At the same time, with the increasingly frequent exchanges in the artwork market, jade carving art has received more and more attention, and relevant personnel have transferred the jade carving art from the producer to the consumer's marketing. This article discusses the development status of Chinese artworks and analyzes the marketing of jade carving artworks.

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Articles